S&S® Cycle Inc. announces participation in CCE’s Tenth Annual Dealer Show & the AMD European Championships in Mainz, Germany.

March 27th through April 2nd found Brett Smith & Kurt Peterson of S&S Cycle in Europe for the annual CCE Dealer Show & AMD European Championships. The CCE Dealer Show celebrated its tenth Anniversary this year at the familiar Phoenix Hall; an old German tank factory located in Mainz, Germany.  “Attendance appeared to be up, the dealers were enthusiastic and CCE & AMD both did a great job in their respective areas related to this event” said Kurt Peterson; Sr. Manager or Customer Support & Distributor Relations.

Each year, S&S puts on a dealer only seminar each of the two days of the show, to assist the European Dealer Network in understanding new S&S products and services provided with the release of its latest catalog.  It is a great way to show the dealers we support those distributors that support us and the dealer network on a worldwide basis.

S&S President Brett Smith, along with Holger Mohr & Kurt Peterson, crowned this year’s winner of the “Presidents Pick” award.  For the last three years, S&S has provided substantial prizes for 1st through 3rd place in this category.  This year was no exception as S&S gave a Dual Purpose QSU including S&S ECIII/noise compliant mufflers and teardrop aircleaner for third place.  Second place took home an S&S/MAC Toolbox and 187 piece toolset.  This year’s 1st place winner was Jerry Greenlaw of Custom Garage in Munich, Germany.  Their creation, The X-Wedge Dragon, represented a tribute to the 50th anniversary S&S is celebrating in June and the official unveiling of the X-Wedge in Europe.

Jerry worked with Habermann Performance to get the chassis designed and built in time to complete this project for the European Championships.  “I think the bike turned out to be a fitting platform for the X-Wedge unveiling here in Europe” said Brett Smith, president of S&S Cycle.  “Jerry has always been a strong supporter of the S&S product line; invested in training and has always gone out of his way to make Kurt and I feel welcome when we are here.”

“The 10th Anniversary Custom Chrome Europe (CCE) Dealer Show was another record event in dealer and vendors attendance as well as show orders. Our team can be very proud of what they accomplished.  It started as a little warehouse open house and became the leading European V-Twin dealer show.  I personally appreciate the support S&S has given us throughout the years and look forward to a great season in 2008″ said Holger Mohr, president of CCE.

Another surprise at the show was a sneak peek at what Freddie Krugger is showing up to LaCrosse with during the 50th celebration in June.  “Freddie’s bike, named Half Day, is an example of the quality and craftsmanship we can expect to see during this summer’s celebration” said Peterson.

50 of the best builders in the world will be gathering during June 27-29th, 2008 for what is said to be the world’s largest bike build off.  50 Builders, 50 Bikes for $50,000.00.  For more information, go to: www.sscycle50th.com.