S&S® UNVEILS X-WEDGE AT THE ACE CAFE

LA CROSSE WI (May 8, 2008) S&S® Cycle recently unveiled the new S&S X-Wedge™ (www.x-wedge.com) engine at the Ace Cafe in London to a large crowd attending the S&S event in accordance with the cafe’s monthly v-twin night.  S&S also spent time at the first annual London International Bike Show, held at London’s prestigious Earls Court Exhibition Centre.  S&S is celebrating its 50th year in business; ironically the Ace is celebrating 70 years since its inception in 1938.

 

S&S will continue to support the Ace’s regular v-twin night by giving away product awards to the best v-twin that in attendance that night.  The product can be redeemed at local S&S dealers in the UK. 

S&S Cycle Director of Business Development, Michael Scaletta said “The X-Wedge engine is certainly gaining significant interest in the UK; this was obvious to us at the Ace as well as the interest shown at the custom bike show in London.  I would like to personally thank the Ace for all that they do including their involvement as an entrant in the S&S 50th Anniversary Celebration.” 

Ace founder and Managing Director, Mark Wilsmore said “In our respective anniversary years, we are delighted and proud to be working with the world’s leading v-twin engine manufacturer, and are particularly honored to have been able to unveil the S&S X-Wedge engine at the cafe and present it at the inaugural London International Custom Bike Show. We are also looking forward to attending the S&S 50th celebrations in Wisconsin and being able to participate in this historic event”.

Originally opened in 1938, the Ace Cafe was designed to accommodate the traffic traveling on the then new North Circular Road. Because the cafe was open 24 hours a day it soon started to attract motorcyclists. It became popular with the Ton Up Boys & Rockers in the 1950s and 60s, becoming the local hangout for the petrol heads. Today the refurbished premises attract Rockers and motorcyclists from all over the world who go to the Ace to share stories, fix bikes and experience the legend itself.

S&S Cycle has been a leading manufacturer of Proven Performance v-twin motorcycle components and engines for nearly 50 years. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George, and his wife Marjorie (whose maiden name was also Smith), bought out Stanley Stankos and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin and expanded to La Crosse, Wisconsin in 2004. This 3rd generation business supplies components and/or engines to several large custom OEs including: American Ironhorse, APC, Arlen Ness, Big Bear Choppers, Big Dog, Bourget Bike Works, Orange County Choppers, Saxon, Swift, Victory, & West Coast Choppers (please see the S&S website for a complete listing located at www.sscycle.com).