S&S ANNOUNCES MOBIL 1 TO BE SPONSOR OF S&S 50TH ANNIVERSARY CELEBRATION

LA CROSSE WI (May 20, 2008) S&S® Cycle is proud to announce that Mobil 1 is the title sponsor of the S&S 50th Anniversary Celebration (www.sscycle50th.com) presented by the AMD World Championships.

S&S has endorsed Mobil 1 V-TWIN 20/50 synthetic oil as the oil to use in all S&S Proven Performance engines for the last three years now.  The recommendation of Mobil 1 has built a strong relationship between the two brands and lead to a number of joint projects.  The most well known of those joint projects was the construction of an S&S-built motorcycle for Jay Leno. 

The bike was built to showcase the all-new S&S X-Wedge (www.x-wedge.com).  Using an S&S-built muscle-bike frame, the bike showcased the blending of traditional v-twin engineering and performance riding technology.  Leno loved the bike and rode it constantly upon delivery.

“ExxonMobil is proud of its relationship with S&S Cycle and is excited to sponsor their 50th Anniversary Celebration with Mobil 1 as their official oil,” said Scott Howard Americas Automotive Marketing Manager for ExxonMobil. “S&S and Mobil 1 have enjoyed a great relationship over the years, and we are excited to see what the next 50 years will bring for them.

AMD (American Motorcycle Dealer) Magazine, the driving force behind the AMD World Championship of Bike Building has assumed the role of coordinating and facilitating the judging process for the 50 bike show.  With their experience in dealing in the highest quality bikes across the world, and presenting shows in many different venues, they were the logical choice to the show presenters.

Robin Bradley, owner/operator of AMD Magazine and the World Championship said, “The bikes being built for the S&S 50th will be among the best of the year, indeed of any year. S&S were rightly sensitive to the need to be able to ensure that the genius and creativity that will be on show is handled with a judging and organizational model that guarantees an independently authenticated outcome. We were therefore delighted to be asked to bring the unique perspective, experience and credential of the Official World Championship bear on this exciting one-of-a-kind opportunity for industry excellence to be honored”.

“Our relationship with Mobil 1 is one of the first significant strategic collaborations we put together at S&S several years ago,” said S&S president, Brett Smith.  “The mutual benefits have been duly noted by the industry and we are very pleased that something as significant as our 50th is going to be fully supported by Mobil 1 as well.”  Smith went on to say, “Furthermore, our long-standing relationship with AMD made their role as presenting sponsor a natural fit for this event as they oversee the most well-respected international custom bike building program.  I want to thank both Mobil 1 and AMD for their generous commitment to our 50th Anniversary Celebration!”